1,381
4.60%
29,468
Generate Enough Pre-Orders to Go to Production
Ganance came to us with a clear objective: secure enough pre-orders to move forward with production. They needed a comprehensive digital marketing strategy that would not only drive awareness but also convert interest into committed purchases. With a unique product that enhances traditional watches with smart technology, their success depended on a targeted, results-driven approach.
How We Helped
Ganance needed a structured digital ads strategy to build awareness, generate excitement, and drive pre-orders. We developed a phased approach to ensure maximum impact at every stage.
Build Awareness
To create demand before launch, we ran web traffic campaigns to a landing page and lead generation campaigns encouraging users to join the waitlist. Targeted ads, followed by email and text message sequences, kept prospects engaged and eager for the pre-order launch. This phase lasted just over two months, generating a highly interested audience ready to convert.
Drive Pre-Orders
After the holiday season, we shifted focus to conversion-driven campaigns, optimizing ad performance to track and increase purchases. The messaging evolved to urgency and exclusivity, ensuring strong engagement from our targeted audience.
Retarget
To sustain momentum, we ran retargeting campaigns aimed at past ad engagers and website visitors. This approach kept Ganance top-of-mind, capturing customers who had shown interest but hadn’t converted yet. By strategically re-engaging this audience, we maximized pre-orders and set the brand up for production.
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Turning Pre-Orders Into Production
Our strategy delivered the results Ganance needed to move forward. The Pre-Order Campaign achieved the highest ROAS at 2.20, generating $2.20 for every $1 spent. With strong pre-order sales and a proven demand, Ganance officially moved into production.
Waitlist Campaigns
$0.10 CPC
9,826 Clicks
$2.03 Cost Per Lead
8,011 Clicks
Pre-Order Campaigns
73
129.6%
8,068
What They Said About Us
"Coco and Mila are very knowledgeable, helped us with standing up our foundation of paid ads mechanics and strategy."
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